Crumbl Cookies

 

Located at 1218-A Bridford Parkway in Greensboro, Crumbl Cookies serves gourmet cookies. Chocolate chip and sugar cookie are permanent flavors while four additional flavors rotate weekly. Online ordering and delivery are available, and rewards can be earned via the Crumbl app.

Opening day experiences should be taken with a grain of salt as businesses have ample opportunities thereafter to either improve or crash and burn. That caveat aside, Crumbl made a very favorable first impression.

The Greensboro store was giving out a free cookie to anyone who downloaded the Crumbl app, and so I had anticipated waiting in line to get in. There was one, but thankfully, it moved quickly. Given the sheer volume of foot traffic they must have faced, Crumbl staff were impressively collected, efficient, and polite. Ordering was simple and quick: I picked up a four-pack to go with my freebie, and it was served up warm and ready to go in under five minutes. These were fairly large cookies, so four for $10.98 was hardly an outrage.

Those four - chocolate chip, Oreo chocolate, blueberry crumb cake, and waffle - were varying degrees of tasty. The Oreo, creamy and gooey when warm, was the best of the lot while the waffle (topped with buttercream and served with a side of maple) was very sweet and a bit gimmicky, but there were no losers here.

Greensboro may not have needed another cookie place, but the ironically named (these are not dry cookies) Crumbl acquits itself well regardless.