Located at 301-D State Street, Rhyme and Reason Chocolate Company offers bean-to-bar craft chocolate bars. The store is open from 10:30-6 Tuesday-Saturday, noon-6 on Sunday, and closed on Mondays. Online shopping is available.
Though
North Carolina does not lack high-quality artisanal chocolate (see Black
Mountain in Winston-Salem or Videri in Raleigh), Rhyme and Reason offers
amazing concoctions the likes of which I have not encountered anywhere else. Their
dark chocolate comes from two cacao sources: an Ecuadorian bean that delivers
the familiar robust flavor and a rarer (stateside, at least) Thai bean that
offers a naturally sweeter and fruitier taste. Rhyme and Reason’s take on a
spicy bar stands out, too. Instead of cayenne, they use paprika, which offers
heat toward the back end rather than hitting you right up front. Their other
flavored bars include raspberry, orange, coffee, and rotating seasonal selections.
All are good, and none imparts an artificial aftertaste. Speaking of
artificiality, for those who’ve ever been disappointed by waxy, chemical-laden
white chocolate, Rhyme and Reason’s version will be a revelation.
As
expected, Rhyme and Reason’s offerings are not cheap though they are more
affordable than I had anticipated. A bar will set you back $8. The quality of
the products alone makes a compelling case for shelling out that much, and the
people behind them only add to it. Engineer-turned-chocolatier Elizabeth Tully
is the kind of exacting, benign mad scientist that we need more of while her
partner is a good salesman who is generous with samples.
Whether
you’re shopping for a chocolate gift or a snack for yourself, whether you like
classic dark or milk chocolate or want to mix it up, Rhyme and Reason has you
covered. You really can’t go wrong here.